Terms of Service
Introduction
These Terms of Service (“Terms”) govern your access to and use of Rufusly, an AI-powered content and intelligence platform for Amazon and Shopify sellers (“Rufusly”, “we”, “us”, “our”) based in Trowbridge, United Kingdom.
By creating an account or using Rufusly, you agree to these Terms. If you are using Rufusly on behalf of a business, you represent that you have authority to bind that business to these Terms.
The service
Rufusly provides the following tools to Amazon and Shopify sellers:
- Listing Studio: AI-powered rewriting of Amazon product listings including titles, bullet points, descriptions, and backend search terms
- Image Studio: AI-generated product images for Amazon listings including hero images, lifestyle shots, infographics, and A+ content panels
- BI Reports (Growth and Agency plans): Weekly account performance analysis and business intelligence reports
- MCP Server (Agency plan): Model Context Protocol integration for AI assistants to query your Amazon account data
We reserve the right to modify, suspend, or discontinue any feature of the service with reasonable notice.
Your account
Registration
You must be at least 18 years old to create a Rufusly account. You agree to provide accurate information and keep it up to date.
Account security
You are responsible for keeping your password secure and for all activity that occurs under your account. Notify us immediately at hello@rufusly.ai if you become aware of any unauthorised use.
Free trial
New accounts receive a free trial including 3 listing rewrites and 5 image generations. Free trial credits cannot be transferred or extended. Upon exhausting your free trial credits, you must upgrade to a paid plan to continue using the service.
Amazon account connection
Rufusly connects to your Amazon Seller Central account via Amazon's Selling Partner API (SP-API) for richer, seller-specific data.
Your responsibilities when connecting SP-API
- You are the owner of the Amazon account or are authorised to act on its behalf
- You have the right to grant us read-only access to the account data
- Your use of Rufusly complies with Amazon's Selling Partner API Developer Agreement and all Amazon policies
- You will revoke our access if you no longer wish us to access your account data
Amazon relationship disclaimer: Rufusly is an independent service provider. We are not affiliated with, endorsed by, or sponsored by Amazon.com, Inc. or its affiliates. Amazon is not responsible for Rufusly's services. You remain solely responsible for complying with Amazon's terms of service and policies.
Read-only access
Our SP-API integration is strictly read-only. Rufusly does not and will not place Amazon orders, modify your listings without your explicit confirmation, change bids or budgets, update inventory, or take any action on your Amazon account that you have not specifically requested.
Acceptable use
You agree not to use Rufusly to:
- Violate any applicable laws, regulations, or Amazon's terms of service
- Generate content that is false, misleading, or fraudulent
- Generate content that infringes third-party intellectual property rights
- Attempt to circumvent any technical limitations, security measures, or usage quotas
- Resell, sublicense, or redistribute access to Rufusly without our written permission
- Use automated scripts or bots to interact with the service outside of our published API
- Reverse engineer, decompile, or attempt to extract source code from Rufusly
Subscription and payment
Pricing
| Plan | Monthly price | What's included |
|---|---|---|
| Free trial | £0 | 3 listing rewrites, 5 image generations |
| Starter | £29 / month | 50 listing rewrites, 20 image generations, CSV export, ASIN lookup |
| Growth | £79 / month | 200 listing rewrites, 100 image generations, BI reports, priority support |
| Agency | £249 / month | Unlimited listings and images, MCP server, multi-brand, team seats |
Prices are exclusive of VAT where applicable. We reserve the right to change pricing with 30 days notice to existing subscribers.
Billing and renewal
Subscriptions are billed monthly in advance. Payments are processed by Stripe. Subscriptions automatically renew unless cancelled before the renewal date.
Refunds
Subscription fees are generally non-refundable except as required by UK law. Contact hello@rufusly.ai within 7 days of a charge if you believe an error has occurred.
Credits system
Listing rewrites and image generations consume credits from your plan allocation. Credits:
- Reset on your monthly renewal date
- Do not roll over to the following month
- Cannot be transferred between accounts
- Are consumed at the point of generation, regardless of whether you use the output
If a generation fails due to a technical error on our part, the credit will be refunded to your account.
Intellectual property
Your content
You retain all intellectual property rights to the content you upload to Rufusly and to the AI-generated outputs produced using your inputs. We do not claim ownership of any content you create through the service.
Licence to us
By uploading content to Rufusly, you grant us a limited, non-exclusive licence to store, process, and transmit that content solely to provide the service to you. We do not use your content to train AI models without your explicit consent.
AI-generated content
You acknowledge that:
- AI-generated content may occasionally be inaccurate, incomplete, or unsuitable for your specific use case
- You are responsible for reviewing all AI-generated content before publishing it to Amazon or any other platform
- We do not guarantee that AI-generated listings will comply with Amazon's listing policies — you are responsible for ensuring compliance
- We are not liable for any Amazon account actions (warnings, suspensions, listing removals) resulting from content generated by Rufusly
Limitation of liability
- Rufusly is provided on an “as is” and “as available” basis without warranties of any kind
- We are not liable for any indirect, incidental, special, consequential, or punitive damages
- We are not liable for any damage to your Amazon account or standing with Amazon arising from use of Rufusly
- Our total liability for any claim shall not exceed the amount you paid to us in the 3 months preceding the claim
Indemnification
You agree to indemnify and hold harmless Rufusly from any claims arising from your use of the service in violation of these Terms or in violation of Amazon's terms of service.
Termination
By you
You may cancel your subscription at any time from your account settings. You may delete your account at any time, which will immediately revoke all Amazon connections and delete your data as described in our Privacy Policy.
By us
We may suspend or terminate your account if you violate these Terms, if your payment method fails and is not resolved within 7 days, or if required by law.
Governing law
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
Dispute resolution
Before pursuing formal legal action, please contact us at hello@rufusly.ai to attempt informal resolution.